Smarketo Review
shiramaryEngage in brand building activity as the first step towards establishing a social media presence. Define why your business is different from that of the competitors, and how it can add value to the users. Create a community of followers on leading social networks including Facebook, LinkedIn, Twitter and Pinterest. Document the H.E., 5 W's (How, to what extent, what, where, why, when and who) and target the market accordingly.
Engage in constructive interaction Capture the insights, trends and activity that matter to your small business. Engage in conversations, provide thought-provoking insights to establish your presence, and gain people's confidence.
Complaints are a part and parcel of every business, but the quality and pace of response can make a company stand ahead of the crowd. The social media websites provide an excellent opportunity to the business to address consumer complaints at priority. Small businesses can utilize this tool to track complaints flashed on the social networking sites and initiate conversations with the irate consumers. Similarly,
businesses can announce special offers, discounts and marketing events to enhance the brand value. Positive reviews and responses from customers can be apt technique to build brand loyalty.